![]() ![]() ![]() You’d never see Vogue sending emails with copy written in a font inspired from Graffiti. ![]() If the email you’re sending is raising funds for an earthquake aftermath, choosing Comic Sans MS will give the impression that you’re not a credible entity.īrands maintain their values and persona through the fonts they use. Just like colors, fonts have personality characteristics. 70% of readers will delete an email within 3 seconds if not properly displayed or formatted.įonts are important since they affect the overall mood of an email. The fonts you choose either make or break your email campaign’s success. If it were written in an easy-to-read font, you’d know instantly that the text is actually the lyrics to the well-famed Backstreet Boys song, ‘I Want It That Way.’ If you’re anything like us, you had a tough time reading the passage. ![]()
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